16

Dec 2016

7 Small Commitments for a Big Year: Test a New Marketing Strategy Every Month

In my last blog post, I shared the importance of reevaluating your goals and mission statement at the start of the New Year. By doing so, you’ll have a refreshed view of your business and a better understanding of why you’re doing what you do. Once you have thoroughly revised your goals and mission statement,… Read More

14

Dec 2016

Prep for the New Year with Resolution-Ready Promotions

A New Year is upon us which means one things – New Year’s resolutions will be in full swing and your local gym will soon be the most popular place on the block – for about a week. Make your employees and customers’ resolutions last all year long with promotional items focused on helping them… Read More

12

Dec 2016

The Benefits of Note-Taking

Taking notes. I absolutely dreaded it in college. I would be the student who was relieved that the professor gave you the option to print off the PowerPoint slides. But today I sing a different tune. Since I now work in an assistant position, I’ve learned that note taking is critical. A lot of my… Read More

09

Dec 2016

4 Common Persuasion Techniques Advertisers Don’t Want You To Know About

Everyone uses persuasion tactics. Even those of us who don’t realize we’re doing it use the tactics from time to time. That’s because persuasion is something we learn as we grow up by figuring out how people respond to different things. Some people actually study persuasion and make a science out of it. No one… Read More

07

Dec 2016

7 Small Commitments for a Big Year: Reevaluate your Goals and Missions Statement

In my last blog post, I introduced a list of seven small commitments you should be making to experience major success in 2017. The first commitment, developing a growth plan for the New Year, will help you stay on track and understand the direction your business is going for the year. Once you have created… Read More

05

Dec 2016

Get Creative with Guerilla Marketing

If you’re looking for a unique, fun and unusual way to get the attention of prospective customers, guerilla marketing may be exactly what you’re looking for. So what is guerilla marketing and how can it be used to give your business that extra push? Defining guerilla marketing can be a bit challenging because it encompasses… Read More

30

Nov 2016

Gain Control Over Your Microsoft Excel Spreadsheets

If you’ve ever had to do any book keeping or data entry, you most likely have used Microsoft Excel. Excel is a powerful tool for any business to help you efficiently analyze and interpret large amounts of data. This is a program that in the right hands can make life much easier. Someone once said,… Read More

28

Nov 2016

Specialty Promotional Products Can Leave Lasting Impressions

I recently came across a study by the Advertising Specialty Institute that said Midwesterners own the most promotional products in the United States.  The chart showed products in each region representing the average number of promotional items owned by individuals ranging from eight to 11 products.  On the other hand, coming from my industry means… Read More

25

Nov 2016

Sometimes Micromanaging Is a Good Thing

In my last few blog posts, I’ve talked about managing employees, employee turnover and company culture. When it comes to all three of those topics, micromanagement often comes up in discussions. While micromanagement often is talked about as a negative approach to management, sometimes it’s necessary. Here are a few examples of when micromanaging is… Read More