19

Mar 2019

Easy Design Tips to Refresh Your Brand This Spring

It’s always very clear when spring has finally arrived (and believe me when I say, it’s not because we’re lacking that white, fluffy snow!). Spring brings with it such bright, vibrant and energizing colors, new patterns and a wonderful sense of renewal. This is evident in so many avenues of marketing, no matter where you… Read More

05

Mar 2019

Determine Your Brand’s Target Audience

Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More

02

Oct 2017

What Millennials Want – Trending Swag

Who are millennial customers? And what do they really want? Businesses everywhere have posed this question and brainstormed about it at nauseam, as the millennial customer continues to dictate trends and spending habits. According to Accenture, the roughly 80 million millennials in the U.S. spend approximately $600 billion on shopping. Doesn’t that seem like a number your… Read More

11

Sep 2017

How to get Your Message Into their Home

We all know that highly useful promotional products are some of the most effective at driving your message, especially housewares. But many automatically assume that means kitchen products… and we get it. Beyond the fact that we all have to eat to survive, it’s the natural gathering place for the family and arguably the most… Read More