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Category: Branding

18

Feb 2022

The Omnichannel Brand Experience: Leveraging Print in the Modern Age

Greg Siebert 0 Comment Brand Matters, Branding, Brochures, Business Forms, Magazines, Print, Printing Services

We are living in a digital age, but that doesn’t mean print can’t leave a valuable, lasting impression with your target audience. Print offers a

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03

Feb 2022

Are You Overlooking the Big Picture?

Greg Siebert 0 Comment Branding, Health and Wellness, Promotional Products

There’s no denying the COVID-19 pandemic rekindled consumers’ love for puzzles. In 2021 alone, puzzle sales reached $833 million and analysts project continued market growth

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30

Jul 2021

Current Trends: Can you dig it?

Greg Siebert 0 Comment Apparel, Branding, Culture, Promotional Products

They say history repeats itself, and the newest popular trends surely show it. It seems society is bringing us back to the summer of ‘69

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01

Jul 2021

Your Winning Combination

Greg Siebert 0 Comment Apparel, Branding, Customer service, Direct Mail

Your business success isn’t a game. It is a well-planned strategy. Sound marketing strategies include promotional products because 8 of 10 consumers like receiving them,

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22

Apr 2021

The Promo Industry’s Responsibility to Sustainability

Greg Siebert 0 Comment Apparel, Branding, Eco-Friendly

It is no secret that the Promotional Products industry has received some scrutiny over its environmental impact in the past. In fact, every industry faces

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12

Feb 2020

Make a Splash at Your Next Tradeshow

Greg Siebert 0 Comment Branding, Convention, Event, Exhibit, Expo, Marketing, Promotional Products, Stand out, Tradeshow

Whether you’re in the auto parts, software, construction, retail, or cake business, there’s a tradeshow or local event out there for you. If you’ve ever

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06

Jan 2020

Is Your Brand Supporting Your Success?

Greg Siebert 0 Comment Branding, Greg Muzzillo, Million Dollar Mindset, Proforma, Sales and marketing, Uncategorized

It’s curious to me that we are in the “branding business,” yet so many companies seem to have a brand that does not contribute to their success.

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16

Oct 2019

The Symbolism of Promotional Products

Greg Siebert 0 Comment Branding, Promotional Products, sports apparel, Symbols, Unity

Anyone watching a football game can almost instantly recognize which team has the home-field advantage. How? The waves of school colors surrounding the playing field

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01

Oct 2019

Measuring your Brand’s Effectiveness

Greg Siebert 0 Comment Branding, Focus Groups, Marketing, Measurable, name brands, Survey

Most consumers have a preferred choice between competing brands: Apple and PC, Coca-Cola and Pepsi or Walmart and Target. Given the choice, you’ll always buy

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13

Aug 2019

How to Make Your Direct Mail Piece Stand Out

Greg Siebert 0 Comment Branding, Direct Mail, Direct-mail marketing, Printed products

In a world of fast-paced digital content, sometimes it’s best to take the old-school route. Direct mail is a marketing strategy that involves sending a

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