Oct 2017

Stop Apologizing

I am a fan of two words. I repeat them often, in the office and to strangers. “I’m sorry,” is essentially an admission of guilt. “I’m sorry I hurt your feelings,” “I’m sorry I bumped into you,” but why have I decided to always place blame on myself? I have begun to utter it constantly,… Read More


Sep 2017

Enrich Your Business with Added Value

Bringing value to your customers should always be the focus of your business and is usually one of the top reasons why your customer returns. Value can mean different things to different people. In the dictionary three definitions of value include the following: “The regard that something is held to deserve; the importance, worth, or… Read More


Sep 2017

My Worst News Turned Into My Best Decision

I started Proforma in 1978, just one year after graduating from college, in my Cleveland apartment with a $200 investment in a phone answering machine, stationery and a used file cabinet. We grew nicely in those early years. By 1984, we had grown to about $4 million in the Cleveland area. I decided it was… Read More


Sep 2017

Robot In A Suit – The Value of Friendly Professionalism

“It’s not what you say, but how you say it” – a message I’ve addressed several times in the past in a handful of different ways. The way that a message is communicated, the very method of delivery itself, carries equal (oftentimes even greater) value than the words themselves. And, let’s be honest: while the… Read More