Sep 2017

Trade Shows: To Exhibit or Not

I am very involved in the community and am a member of a number of organizations. For me, it’s a great way to stay connected. I had two different groups recently host combination-type trade shows and networking events. I exhibited at one and attended the other. It really got me to thinking, what’s the best… Read More


Sep 2017

Successfully Building a Recruiting Pipeline

In my last blog, I wrote about the importance of building a recruiting pipeline. In today’s world, recruiters are being asked to do more with fewer resources. This is where talent pipelining comes into account. If you want to be a leading employer in today’s market, you need to develop a pipeline of qualified and… Read More


Aug 2017

Getting the Most out of the Fidget Spinner Craze

The train, the park, the car wash, the library—it seems like everywhere you go lately, there are fidget toys for miles. News outlets are reporting that fidget toys can ease stress, promote productivity and improve memory. Even Forbes ranked the fidget spinner as the No. 1 office toy for 2017. And, a product called the… Read More


May 2017

How Subliminal Communication Techniques Influence Your Buying Habits

It’s been said that actions speak louder than words, and this proves to be true in a number of situations. This is why subliminal communication is so important. In everything from marketing to conversations, the implied message is often more important that what is actually being said. Here are some ways that you can decode… Read More


Dec 2016

4 Common Persuasion Techniques Advertisers Don’t Want You To Know About

Everyone uses persuasion tactics. Even those of us who don’t realize we’re doing it use the tactics from time to time. That’s because persuasion is something we learn as we grow up by figuring out how people respond to different things. Some people actually study persuasion and make a science out of it. No one… Read More


Nov 2016

Specialty Promotional Products Can Leave Lasting Impressions

I recently came across a study by the Advertising Specialty Institute that said Midwesterners own the most promotional products in the United States.  The chart showed products in each region representing the average number of promotional items owned by individuals ranging from eight to 11 products.  On the other hand, coming from my industry means… Read More