14

Mar 2019

Effective Communication: Say What You Mean, Mean What You Say

One of the most common “easier said than done” scenarios that I’m sure many of us face on a regular, if not daily, basis is that of simple communication. It’s almost funny to think how often it happens that we find ourselves in a situation where we have a clear message in mind, and when… Read More

05

Mar 2019

Determine Your Brand’s Target Audience

Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More

29

Jan 2019

How to Have Effective Communication at Work

Whenever I join a team, I always ask my boss what their preferred method of communication is. Do they prefer emails so they can respond when they have time? Do they prefer calls so their email isn’t bogged down? Or are they part of the few individuals that don’t mind people popping in and out… Read More

04

Oct 2017

Stop Apologizing

I am a fan of two words. I repeat them often, in the office and to strangers. “I’m sorry,” is essentially an admission of guilt. “I’m sorry I hurt your feelings,” “I’m sorry I bumped into you,” but why have I decided to always place blame on myself? I have begun to utter it constantly,… Read More

02

Oct 2017

What Millennials Want – Trending Swag

Who are millennial customers? And what do they really want? Businesses everywhere have posed this question and brainstormed about it at nauseam, as the millennial customer continues to dictate trends and spending habits. According to Accenture, the roughly 80 million millennials in the U.S. spend approximately $600 billion on shopping. Doesn’t that seem like a number your… Read More

29

Sep 2017

Enrich Your Business with Added Value

Bringing value to your customers should always be the focus of your business and is usually one of the top reasons why your customer returns. Value can mean different things to different people. In the dictionary three definitions of value include the following: “The regard that something is held to deserve; the importance, worth, or… Read More