Sep 2017
I am very involved in the community and am a member of a number of organizations. For me, it’s a great way to stay connected. I had two different groups recently host combination-type trade shows and networking events. I exhibited at one and attended the other. It really got me to thinking, what’s the best… Read More
Sep 2017
“It’s not what you say, but how you say it” – a message I’ve addressed several times in the past in a handful of different ways. The way that a message is communicated, the very method of delivery itself, carries equal (oftentimes even greater) value than the words themselves. And, let’s be honest: while the… Read More
Sep 2017
In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get up… Read More
Sep 2017
“The customer is always right.” Many read into this popular phrase as an understanding to always say yes to their customers’ requests but they couldn’t be any more wrong. You do not need to do everything they say to make them happy in the end. It’s important to say no to your customers so that… Read More
Aug 2017
Now that you are in a position of authority at your job or in your home, your biggest challenge is probably making decisions that everyone can be happy with. While compromise is an important part of leadership, you’ll also need to know how to employ the science of influence in order to get the job… Read More
Aug 2017
As a long-time fan and performer of improvisational comedy, or “improv” for short, I wasn’t surprised to hear that the same communication techniques that I use on stage were also being used in the workplace. For those who don’t know, an improv performance is completely unscripted. A scene begins with a suggestion from the audience,… Read More
Aug 2017
In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get up… Read More
Jul 2017
A few weeks ago, my husband and I had the pleasure to stay at the Ritz-Carlton Dove Mountain in Tucson, AZ as a part of an industry recognition event. Just prior to staying at the Ritz, we were at a Hampton Inn in Dallas. Both are hotels where their business is housing guests on a… Read More
Jul 2017
Among many employees, clients or business owners we all interact with on a daily basis, I feel we often forget the importance our current clients hold once we’ve obtained their business relationship. Our efforts and attention to detail are still as important several years into the relationship as they were on the first day they… Read More
Jul 2017
A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More
