Feb 2019

Spring Outerwear Styles to Pay Attention To

As the season begins to change, so will trends in apparel across the industry. Below are examples of trendy men’s and women’s spring outerwear pieces from some Proforma Supplier Partners to consider for high-end giveaways, employee apparel or client gifts this spring. Ladies Spring Outerwear The J. America Ladies’ Colorblock Cosmic Hood from alphabroder provides… Read More


Feb 2019

Use Athletic Apparel to Get in the Game

Everyone is starting to think spring! And that means getting outside and enjoying the warmer temperatures. It is the perfect time of year to look into marketing your brand via promotional athletic apparel. But with the vast array of choices, how do you decide the best promotional item options for your company and for your… Read More


Oct 2017

Why Instagram is Selling Ads like Hot Cakes

Instagram is an online photo-sharing app that lets you share your life through photos with friends. I use the app to snap and post random photos throughout my day. I also use it to look at fashion and design inspiration from brands and personalities that I follow. Scrolling through my Instagram feed has become an… Read More


Oct 2017

Tax Breaks for Homeowners

There are a number of tax breaks that homeowners can take advantage of. The list includes mortgage interest, points, energy credits, and property taxes, among many other things. The reason for a lot of these tax breaks is to try and increase the homeownership rate in the U.S. People are not purchasing homes for several… Read More


Oct 2017

What Millennials Want – Trending Swag

Who are millennial customers? And what do they really want? Businesses everywhere have posed this question and brainstormed about it at nauseam, as the millennial customer continues to dictate trends and spending habits. According to Accenture, the roughly 80 million millennials in the U.S. spend approximately $600 billion on shopping. Doesn’t that seem like a number your… Read More


Sep 2017

Branded Fall Fashion to Talk About

The fall season is here and, with it, comes crisp mornings and chillier evenings—maybe even a rain drop or two. Yet, there are days where amid the cooler temperatures the sun is shining brightly. This distinctive climate calls for special apparel, and branded clothing ideas for the coming season. Branded fall fashion will appeal to… Read More


Jul 2017

Understanding Bad Debt Expense

Bad debt expense occurs when a company experiences a loss due to products sold or services provided that they ultimately do not receive payment for. The bad debt expense only relates to transactions that involve a company’s accounts receivable account. There are two methods that a company may use to account for bad debt expense:… Read More


Jun 2017

Find your Balance with Basic Accounting

Life is all about balance. Whether you are trying to live a healthy lifestyle or juggling work with leisure, the decisions you make on a day-to-day basis are all about maximizing your routine. Just like finding balance is an important part of your daily routine, accounting is all about “balance” as well; balance sheets to… Read More