It’s here, it’s there, it’s everywhere! “What is it?”, you
might ask? It’s promotional apparel and it’s one of the most effective ways of
advertising on the planet.
If you want to create one piece of advertising that lasts
long after you’ve spent your marketing budget, apparel is it. According to the
Advertising Specialty Institute, promotional apparel like t-shirts and
outerwear are kept an average of 14-16 months. Try and milk that out of your
These mobile billboards also get the most impressions (# of
times seen) of any promotional product category. According to that same study
from the Advertising Specialty Institute, promotional outerwear gets seen on
average over 6,100 times over its life!
So how do you take advantage of promotional apparel and pick
items that will last the test of time?
Here are three things to keep in mind when it comes to creating apparel that lasts.
Long gone are the days of scratchy baggy t-shirts. Here are the days of ultra-soft form-fitting shirts like the Bella + Canvas Ladies’ The Favorite T-Shirt. Pick items so comfy that they’ll never want to take them off!
While retro is always in style, there are certain trends in the apparel industry that you’ll want to follow. Sustainably sourced items like this Men’s Zip Hoodie are popular and more affordable than ever in 2020.
It’s important to design apparel carefully or it’ll never leave the closet. Work with designers that have experience in putting together tastefully designed artwork for your promotional apparel items like these Tube Promo Socks.
Wondering what kind of
apparel would crush it in your market? Let’s talk about apparel and
how we can create things that everyone will want in their wardrobe.