Sep 2017

Less is More – Minimalism in Practice

In my last blog post I discussed my new found interest with this idea of minimalism. It all sparked from the documentary, “Minimalism: A Documentary about the Important Things” and I’ve been trying to re-condition myself to live a life where having “less” is more comfortable than having “more.” Since my last blog post about… Read More


Sep 2017

Content Creation: What to Do When You Don’t Know What to Do

A few weeks ago I attended Content Marketing World (CMW) in Cleveland, Ohio. As a writer at heart, I was thrilled at the opportunity to attend so many sessions on content creation hosted by some of the industry’s greatest. At CMW, I learned that while it’s easy to get stuck in a rut, finding what… Read More


Sep 2017

Trade Shows: To Exhibit or Not

I am very involved in the community and am a member of a number of organizations. For me, it’s a great way to stay connected. I had two different groups recently host combination-type trade shows and networking events. I exhibited at one and attended the other. It really got me to thinking, what’s the best… Read More


Sep 2017

Branded Fall Fashion to Talk About

The fall season is here and, with it, comes crisp mornings and chillier evenings—maybe even a rain drop or two. Yet, there are days where amid the cooler temperatures the sun is shining brightly. This distinctive climate calls for special apparel, and branded clothing ideas for the coming season. Branded fall fashion will appeal to… Read More


Sep 2017

My Worst News Turned Into My Best Decision

I started Proforma in 1978, just one year after graduating from college, in my Cleveland apartment with a $200 investment in a phone answering machine, stationery and a used file cabinet. We grew nicely in those early years. By 1984, we had grown to about $4 million in the Cleveland area. I decided it was… Read More


Sep 2017

Successfully Building a Recruiting Pipeline

In my last blog, I wrote about the importance of building a recruiting pipeline. In today’s world, recruiters are being asked to do more with fewer resources. This is where talent pipelining comes into account. If you want to be a leading employer in today’s market, you need to develop a pipeline of qualified and… Read More


Sep 2017

How to get Your Message Into their Home

We all know that highly useful promotional products are some of the most effective at driving your message, especially housewares. But many automatically assume that means kitchen products… and we get it. Beyond the fact that we all have to eat to survive, it’s the natural gathering place for the family and arguably the most… Read More


Sep 2017

Robot In A Suit – The Value of Friendly Professionalism

“It’s not what you say, but how you say it” – a message I’ve addressed several times in the past in a handful of different ways. The way that a message is communicated, the very method of delivery itself, carries equal (oftentimes even greater) value than the words themselves. And, let’s be honest: while the… Read More


Sep 2017

Schedule in Progress with the 15-Minute Technique

I am what you would call a side-project junky. I work a day job and then I come home to work on a passion project. However, finding time after a day job to dedicate time to work can be difficult when I also manage an ever-changing schedule. I shared my problem with my coworker, Perry… Read More


Sep 2017

One News Article = One $1 Million Contract

In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get up… Read More