It’s curious to me that we are in the “branding business,” yet so many companies seem to have a brand that does not contribute to their success.
Here’s a rule I learned many years ago:
- If you sell products, you will be asked to quote prices.
- If you sell solutions, you can name your price.
Pick one from the above. I think I know which one you would pick.
It’s 2020. It’s a new decade. Maybe it’s time for you to review your brand and make sure you are positioned for maximum success.
Here’s my simple advice:
- If your brand names a product (i.e. promotional products, printing, shirts, etc.), it’s time to upgrade your brand and position in your market.
- It’s best if your brand includes words like “solutions,” “success,” “results,” etc.
Welcome to a new decade. It’s a new opportunity for you to re-invent your future and drive new success.
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In the late 1980’s Proforma introduced its membership program to enable distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more.
Today Proforma has more than 750 members with over $500 million in sales. Proforma has over 100 members in its Million Dollar Club and more than 40 members in its Multi-Million Dollar Club (With sales ranging from $2 million to over $26 million). In 2014, eight Proforma members were named to Inc. magazine’s Inc. 5000 List of the 5000 Fastest Growing Companies.
