Jan 2017
A New Year means a new start and 365 new opportunities to take action toward your goals. Now, many people will make New Year’s resolutions and that’s fine, but unfortunately, most will break them within a month. Studies* show that approximately only 8% of people will be successful in keeping their resolutions. That doesn’t mean… Read More
Jan 2017
In my last blog post, I shared the importance of asking for and listening to feedback from your coworkers, employees and superiors in order to gain a better understanding of how well you do your job, what you can improve on and areas you can grow. After gathering and listening to this feedback, you can… Read More
Jan 2017
Now that the holidays have passed, it’s time for everyone to start spending the gift cards they received. Companies all over, from Best Buy to Walmart make a killing during the holiday season from the sale of gift cards. Gift cards have become such a big money maker for companies that many of them now… Read More
Jan 2017
Are you ready? Ready to make 2017 your best year ever? Here are seven steps to make it happen. 1. Identify a Big Goal for Your Business. I recommend setting a big sales goal for three to five years out. Identify a specific sales goal and a specific deadline. Then, write it down and read… Read More
Dec 2016
Whether you’re a seasoned veteran or new to the social media game, these 5 quick tips will help get your social media strategy up and running. 1. Start at Square One Due to the high demand of social gurus, there are thousands of social content calendars floating around the internet. My advice to you?… Read More
Dec 2016
Unexpected gifts can always brighten someone’s day and this time of year is the perfect opportunity to show your appreciation for their kindness. Whether it’s the mailman who drops off your packages daily or the friendly cashier at your local bank, a gift is a small gesture in seeing that you receive ongoing customer service… Read More
Dec 2016
In my last blog article, I discussed the fact that most distributors don’t really own a business, but rather, they own a job. The test to determine if you own your own business is if you can fly to Hawaii for three months and tell someone else where to send your check. The key words… Read More
Dec 2016
In my last blog post, I wrote about the benefits of testing a new marketing strategy each month. Not only will it help you open doors, but you will gain a better understanding of what works for your business and what doesn’t. Once you’ve made the commitment to regularly testing new marketing strategies, you can… Read More
Dec 2016
Kendra Smith, Proforma’s Manager of Public Relations, sat down with Counselor Magazine to provide her best tips to earn press coverage, build relationships and put your business in the spotlight through public relations. Q: How do you effectively reach out to journalists? A: We have the most success contacting journalists by email. Meeting in-person… Read More
Dec 2016
We’re Hiring! This phrase strikes either optimism or fear, and sometimes both into most business owners looking to expand their business, especially in the creative department. How do you know if a candidate is qualified? Did they go to a reputable institution? What exactly should I look for in a graphic designer? Here are a… Read More
