The holidays are right around the corner. Thanksgiving is less than a week away, and the winter holidays will be here before we know it. Although it happens every year and we’re all aware it’s coming, for some reason we still seem to stress ourselves out and wear ourselves thin. The weather takes a turn… Read More

Eco-friendly or green products have become increasingly popular throughout the last decade. As a society, we want to leave our world a better place, and as our population grows and resources thin, the switch to these types of consumables is a no-brainer. Making the adjustment to utilize sustainable products will actually save your business money… Read More

If you are like most business owners, you want to make money from the efforts of others. A lot of people say they own their own businesses, but many really don’t own businesses at all. They just own jobs. Here’s the test: Can you fly to Hawaii for three months and tell someone else where… Read More

Whether it’s a catalog introducing a new product line, a magazine to reach a specific audience or a marketing or direct mail piece, print is still a strong component of any marketing mix. There are many advantages to creating marketing campaigns that carry brand identity and positioning on all supporting materials. From branded promotional products… Read More

In the wake of the most recent election season in the US, it’s no secret that the ethics of each candidate has been called into question numerous times. In fact, when you really get into the nitty gritty of it all, the choice for many may come down to which candidate is slightly more ethical… Read More

To shout it from the rooftops, you have to be clear and on-point with what’s being promoted. Promotional marketing is the reflection of a brand and its characteristics. So whether promoting your company or a specific product, the delivery of the message is just as key as the message itself.  You may wonder, ‘how important… Read More

How many times do you touch your phone each day? Probably too many to count, right? Or did you pull out your phone to look up the answer (which, according to a recent study, is about 2,617 times a day)? Smartphones are changing the way we make decisions about our purchases.  According to the Think… Read More

Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. Does branded merchandise work for fundraising? Consider the following: 76.2% of recipients of logoed giveaways recall the product, advertiser and message from items received within the past two year period. Of… Read More