A New Year is upon us which means one things – New Year’s resolutions will be in full swing and your local gym will soon be the most popular place on the block – for about a week.

Make your employees and customers’ resolutions last all year long with promotional items focused on helping them reach their health and wellness goals. Whether you gift them with a step counter to reach their daily 10,000, a jump rope to get that cardio workout in or a gym bag to take their workout essentials on the go, make sure your brand is on their mind as they’re getting healthy.

Looking for a health and wellness campaign idea? Here is an example of a successful product giveaway that capitalized on the health movement:

A large software company wanted to do a hotel room gift for their sales force at the company’s annual sales meeting. Their reps travel quite a bit, meeting with clients and helping with software installations. They spend a good amount of time on the road and in hotels and management knew it was sometimes tough to stay fit and healthy. They decided to give each rep an exercise kit to encourage them to exercise when on the road. The exercise kit came with a jump rope, pedometer and a hand grip and was placed in each rep’s room at the meeting and imprinted with the company logo and a card saying, “Thanks for keeping our profits healthy, we want you stay healthy too!” This program was well received and many reps acknowledged they didn’t always work out while traveling and this was a great reminder that health and fitness do not take a break when you travel.

Staying fit and keeping that New Year’s resolution is all about staying motivated. Allow your brand to become a key part to maintaining a healthy lifestyle with branded health and wellness products.

Source: © 2016 Prime Line® ASI/79530