In my last blog post, I shared the importance of reevaluating your goals and mission statement at the start of the New Year. By doing so, you’ll have a refreshed view of your business and a better understanding of why you’re doing what you do. Once you have thoroughly revised your goals and mission statement, you can begin making your newly developed dreams happen by investing in marketing strategies.

3. Test a New Marketing Strategy Every Month

We all know the famous Albert Einstein quote, “The definition of insanity is doing the same thing over and over again and expecting different results.” Don’t let your marketing strategy fall victim to this same pattern. The New Year is the perfect opportunity to change up your marketing campaigns and try something new each month to figure out what works for your business and what doesn’t.

Make the commitment to reach out to your dormant accounts with new campaigns, try out a different technique on social media or switch up the content in your newsletter. By trying a different marketing strategy each month, you’ll have a wide range of experience by the end of 2017 and you’ll gain a bit more clarity on what’s working for your business and what isn’t.

As you’re testing new strategies, it’s important to analyze what you’re doing and the results you’re getting. Have you seen an increase in engagement on your social media? Are your customers more actively reading your newsletter? Have your sales increased? Likewise, not everything you try will garner positive results, but these failures are just as important to understanding what your business needs.

Once you have a better understanding of the strategies that work for you, don’t stop there. Take those campaigns and continue to refine them until you develop the perfect balance for your business. Your marketing strategy should be always evolving to keep up with the times and consumer preferences.

Next week, I’ll discuss why you should be asking for and listening to feedback.