Dec 2016

7 Small Commitments for a Big Year: Reevaluate your Goals and Missions Statement

In my last blog post, I introduced a list of seven small commitments you should be making to experience major success in 2017. The first commitment, developing a growth plan for the New Year, will help you stay on track and understand the direction your business is going for the year. Once you have created your growth plan for 2017, it’s time to move to the next step and take an honest look at your goals and mission statement.


  1. Reevaluate your Goals and Mission Statement

2017 is a brand new year, which means the goals you had set previously may no longer apply. When was the last time to truly took a look at your company’s goals and mission statement? If it’s been a while since you last reevaluated, then they’re likely out of date.

Changes in the economy, the development of new interests and the ever evolving consumers might mean that what you originally set out to do and achieve may not be applicable today. Revisit the aspirations you originally had when starting out and ask yourself a simple question – what do you want for your business and for your life? If your dreams have stayed the same as they were five, 10 or 15 years ago, great. If they’ve changed, that’s okay too. Readjust your short and long term goals to keep on track and motivated through 2017.

Once you’ve gotten your goals in check, it’s time to take a look at your mission statement. Whether you’re a one person show or have a team of employees, your mission statement should focus on why you do what you do – what drives you to get up for work every day. Take a look at you and your team’s motivations, what your business does and, most importantly, why you do it. Your mission statement doesn’t have to be complex, but it should give those unfamiliar with your business a clear picture of what you do and why.

Next week, I’ll write about the importance of testing new marketing strategies.