Apr 2017
With an often limited budget to put toward marketing and advertising, companies are regularly challenged with deciding which channels or vehicles will deliver the most ROI. For their part, promo products are often compared against traditional forms of marketing such as television, radio or print advertising. It has been found that promo products actually deliver… Read More
Apr 2017
We all know the importance of taking care of our health. Even as small children we knew the saying, “An apple a day keeps the doctor away” by heart. So why is it that as grown adults, we are so willing to push taking care of ourselves aside? Going to the gym becomes a chore,… Read More
Apr 2017
No matter what time of year it is, we all want to stay ahead of our goals by planning for upcoming events and programs. And if we are in sales or have clients that we service throughout the year, scheduling conflicts can make it difficult to position our business when we are juggling both client… Read More
Mar 2017
Budgets are tighter than ever during this tough economy, but it doesn’t mean you have to compromise your promotional efforts with ineffective promotional items you can procure on the cheap. It simply means you have to search for a company that can help you strategize lower cost methods that will help you achieve your goal… Read More
Mar 2017
Although marketers get the reputation for being creative minds, doodling on papers and spacing off in meetings, what many fail to realize is the importance of data, statistics and numbers to do our job effectively. Although we may be creative minds at heart, we also know that in order to be successful, we need data… Read More
Mar 2017
Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool. In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales. Top Performing Promotional Food Products… Read More
Feb 2017
Gone are the days where providing random trinkets to customers is considered a strategic promotional marketing tactic. In today’s world, your customers are bombarded with useless products that make their way into the junk drawer or the kid’s toy chest. In order to truly stand out to your customers, it’s time to rethink promotional products… Read More
Dec 2016
Whether you’re a seasoned veteran or new to the social media game, these 5 quick tips will help get your social media strategy up and running. 1. Start at Square One Due to the high demand of social gurus, there are thousands of social content calendars floating around the internet. My advice to you?… Read More
Dec 2016
In my last blog post, I shared the importance of reevaluating your goals and mission statement at the start of the New Year. By doing so, you’ll have a refreshed view of your business and a better understanding of why you’re doing what you do. Once you have thoroughly revised your goals and mission statement,… Read More
Dec 2016
If you’re looking for a unique, fun and unusual way to get the attention of prospective customers, guerilla marketing may be exactly what you’re looking for. So what is guerilla marketing and how can it be used to give your business that extra push? Defining guerilla marketing can be a bit challenging because it encompasses… Read More
