Aug 2017
We’ve all been to tradeshows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the building…. Read More
Jul 2017
Years ago when I was growing my small distributorship, I secured an initial sales appointment with the operations manager of a jewelry retailer with about 100 stores. I have little recollection of what we discussed back then during that first sales call. All I remember was that, after a seemingly good conversation, he asked me… Read More
Jul 2017
A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More
Jun 2017
With summer nipping at our heels, now is a great time to start considering branded products around the season’s favorite pastime — barbecuing! We’ve rounded up a list of hot branded products to help kick the imminent outdoor BBQ bonanza into high gear while keeping your brand name or identity top-of-mind: BBQ Tool Sets: These branded… Read More
Jun 2017
Instagram is more than just a fun platform to share your vacation snaps or the occasional aesthetically pleasing food picture. With now more than 700 million users, Instagram has become an essential business platform that gives you the power to build and promote your brand while also connecting with customers from all across the globe…. Read More
Jun 2017
People would rather do business with people they know, rather than with strangers. Think about that for a second. I’m sure you agree with that statement and if not, you’re probably in the wrong business or career. You see, when someone is introduced as a referral, there is a much higher comfort level as opposed… Read More
May 2017
In my last blog article, I shared the importance of identifying a crisis, particularly on social media, and how to gain a better understanding of whether or not you’re in a crisis. Once you’ve determined that you are indeed facing a crisis, the next step in your plan needs to be effectively addressing and dealing… Read More
May 2017
Are you following the unseen leads to grow your business relationships? We all may have a niche market or specialty when it comes to our business or career track, however it doesn’t mean it will always survive during a market downturn. It’s important to watch market trends that may impact your business, whether it’s staying… Read More
May 2017
It’s been said that actions speak louder than words, and this proves to be true in a number of situations. This is why subliminal communication is so important. In everything from marketing to conversations, the implied message is often more important that what is actually being said. Here are some ways that you can decode… Read More
May 2017
In today’s hyper-vigilant world of citizen journalists, it is more important than ever to have a full understanding of the power of social media and the public’s ability to use and control it. Although this power can be used for good, that same power can also turn on companies in an instant. Although understanding how… Read More
