Around this time three weeks ago, I was eagerly standing in line with my boxed lunch waiting for the next session to start on the
24
Sep 2019
Category: Marketing
17
Sep 2019
You know the old saying, “Two heads are better than one”? While it’s true in most areas of life, it’s especially true in marketing; a
16
Aug 2019
A growing number of companies are rolling out their own apps, asking customers to download for either ease of use or to integrate services. The
30
Apr 2019
Email marketing is a highly effective tactic to gain attention to your brand. But without an engaging subject line, your email marketing campaign won’t get
05
Mar 2019
Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More
25
Oct 2017
This isn’t click bait. You heard right. Your videos suck. Why, you ask? Because you told me everything I needed to know in the first 15 seconds. This may be brutal, but for a large majority of the content creators that are reading this right now, it rings 100% true. Sometimes I don’t even need… Read More
22
Sep 2017
A few weeks ago I attended Content Marketing World (CMW) in Cleveland, Ohio. As a writer at heart, I was thrilled at the opportunity to attend so many sessions on content creation hosted by some of the industry’s greatest. At CMW, I learned that while it’s easy to get stuck in a rut, finding what… Read More
20
Sep 2017
I am very involved in the community and am a member of a number of organizations. For me, it’s a great way to stay connected. I had two different groups recently host combination-type trade shows and networking events. I exhibited at one and attended the other. It really got me to thinking, what’s the best… Read More
11
Sep 2017
We all know that highly useful promotional products are some of the most effective at driving your message, especially housewares. But many automatically assume that means kitchen products… and we get it. Beyond the fact that we all have to eat to survive, it’s the natural gathering place for the family and arguably the most… Read More
11
Aug 2017
In the business world we are sometimes reminded that we are not always selling our product, but often we are selling our brand. It is a simple idea that has only become more relevant over the years as powerful brands such as Apple®, Nike® and Disney® have shown time and time again just how far… Read More
