Did you know that your print and promotional products can do more than just fill a need? Rather than simply calling in your next order of business cards or sourcing water bottles for your spring trade show, consider some of these possibilities to start adding value through your print and promotional programs: 1. Automating processes significantly reduces… Read More

Personal expression comes in many forms: art, music, clothing, etc. From hats and jackets to shirts and uniforms, these items provide a way for your clients to express themselves while marketing your company. Wearables as a whole maintain a very high advertiser awareness rate. Look to the popular styles in apparel for your next promotion and… Read More

One of the most important aspects of your career isn’t your technical ability, your job title or even your education. It’s your reputation, and it will follow you everywhere you go. Your reputation, although not always an accurate representation of who you are, is what your business associates will base their judgements by. In order… Read More

If you’ve been following my blog posts, I’ve been offering tips on interviewing, hiring, onboarding and managing employees. Unfortunately, sometimes next up is disciplining employees (when necessary). Do you have an employee that arrives late every day or sits at their desk all day long watching tv/videos on the internet? If so, you may want… Read More

You can plan an amazing business and an amazing life in just 5 steps. Step 1: Create a dynamic vision. A fantasy. A big dream. A big hairy audacious goal. You are within an hour drive of $250 million to a couple billion dollars in business (promotional products, printing and packaging). Let me encourage you… Read More

At Proforma, we’re proud to serve as strategic partners to our clients, rather than simply product vendors. Because it’s never really about products anyway. It’s about targeting promotions to drive revenue, simplifying buying processes and technology to streamline workflows, and – quite simply – freeing your time to focus on activities that directly impact your… Read More

We’ve all been told countless times how important it is to keep the audience in mind when developing our marketing strategies. But with the capabilities of our modern technology, there’s a lot more to it than that. Now, in addition to who we are targeting, we must also start thinking more about the context in… Read More

I am obsessed with statistics. Whether its sports related, web analytics or sales figures, I love numbers. It quantifies the activity that you are doing and provides validity for the time and effort you’ve put forth. You get the understanding of what you are doing right and what can be improved upon in all aspects… Read More

As a sales and marketing professional, you are always promoting your business. Whether through print advertising, promotional giveaways, digital media and more, you’re constantly trying to get your brand exposed to as many potential customers as possible. Well look no further than what is probably tacked up in your office or on your coworker’s cubicle… Read More

You’ve probably heard it over and over again, companies and business professionals claiming they’re different and not like everyone else, implying that they’ll provide better service, cheaper prices or something else that’ll benefit the customer that can’t be found elsewhere. It’s a nice claim to make and although it sounds promising, unfortunately, it’s just not… Read More