Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. Does branded merchandise work for fundraising? Consider the following: 76.2% of recipients of logoed giveaways recall the product, advertiser and message from items received within the past two year period. Of… Read More

Where do all the awesome logos of the world come from? They often begin as nothing more than an abstract idea bouncing around inside a client’s head. Then, almost by magic, these ideas are transformed into a completed mark, proudly emblazoned on jackets, hats, business cards, websites and so much more. What steps are taken… Read More

This time of year evokes many memories for most of us, from the start of a beautiful new season of outdoor color to cheering on of our favorite football team.  We can all feel the energy that surrounds us as we prepare for the bounty of the season and all the fun things we have… Read More

Whether you own a small business or work for a large corporation, tradeshows are an excellent way to increase brand recognition and get your company’s name out for all your potential clients and customers to see. According to the Global Exhibition Industry, there are approximately 13,000 tradeshow exhibitions each year – clearly, there is an… Read More

In my last blog, I wrote about the hidden costs of employee turnover. Unfortunately, there is no way to completely eliminate employee turnover, but there are ways to significantly reduce it. Here are 5 tips to reduce employee turnover: 1. People – I’m going to break this up into two parts: Hire the right people… Read More

The age old saying of catching more flies with honey than vinegar has no better use than in the workplace. When it comes to setting the conditions for an employee to do their job (and do it well), an employee recognition programs can quickly and economically dispense the so-called productivity honey your company may desperately need…. Read More

Let me start this off by saying that summer is my favorite season. I love hanging out at the beach and swimming in the ocean more than anything. That being said, fall is my second favorite season. The leaves look beautiful, we get to trade in our flip-flops for stylish boots, and the air is… Read More

As we enter into the fourth quarter, it’s now more important than ever to understand what kinds of promotional products your consumers are looking for and how you can make your brand stand out. This fall, break away from the noise of your competition with these trending, “most searched for” promotional products. Drink Up When… Read More

There’s one reason why most people in business aren’t rich. At the end of the day, we are all really in the “know, like and trust” business. That’s right. Our real job is to just get people to know us, like us and trust us. It’s true if we are trying to earn new customers…. Read More

You may not realize it, but employee turnover can have a large cost associated with it. Although you may be able to replace that $50,000 a year salary with someone who will work for $40,000 a year, you’re probably not factoring in the hidden costs. Here are 5 hidden costs of employee turnover: 1. Recruitment:… Read More