A few short weeks ago, my pal Elizabeth shared some valuable marketing lessons we can learn from Pokémon Go. Many of you probably felt inspired to get your game on and find some ways to use this trend to your advantage. Some businesses lucked out and landed PokéStops smack dab in front of their buildings…. Read More

If you’ve been following my last few blogs, I covered the entire interview and hiring process. So what’s next? Onboarding! Many employers tend to overlook this phase by not giving it the attention it truly deserves. You just spent a good amount of resources (time and money) to find a candidate that you like, and… Read More

Facebook Live is one of the hottest trends in social media (who hasn’t heard of Chewbacca mom?). This new Facebook feature allows users to broadcast a live stream and connect with viewers in real-time through live chat. People are finding all kinds of exciting uses for Facebook Live – whether it’s to host a live… Read More

So you’re six months into your new job and… surprise! You’re scheduled to attend the company’s biggest annual event. It’s a great opportunity to learn and meet new people, but long days on your feet and being away from home can create challenges. Here are some simple tips for keeping it all together and capitalizing… Read More

This article is the last in a three-part series about using visualization to achieve your goals. Last time, I mentioned that during our waking hours we deal with approximately 8 million bits of information. Our brains filter out the information it’s not aware we need. When we practice visualization by vividly picturing our goals, we… Read More

As a conclusion to my 3-part series on the six steps for extending a job offer, here are some tips for the negotiations and acceptance/rejection stages. Negotiation Stage – With any job offer, you should anticipate some negotiating. You need to keep two factors in mind during negotiations: how badly you want to hire that… Read More

Over the past week or so, you may have noticed an increase in the number of kids running through your yard talking about PokéStops and Pikachu’s (or who knows, maybe you’ve been running all over trying to catch ‘em all). Pokémon GO has swept the nation and captured the attention of children and adults alike…. Read More

In today’s fast-paced, double-duty world, it seems like everyone is trying to do more with less time in all facets of their lives. To help your staff, customers, clients and partners become as productive as possible, consider a promotional product that helps them be more efficient and effective while driving your brand visibility. The feelings… Read More

In my last article, I wrote about the first of three principles for using visualization to drive success and activate the creative powers of your subconscious mind. The second principle of visualization is that it focuses your brain to help you recognize, and even marshal, resources that may have been available to you all along… Read More

Here in northeast Ohio, we’re still celebrating our Cavs victory over the Golden State Warriors in the NBA finals. I know it was several weeks ago, but give us a break, it’s been a while since we’ve been able to celebrate a national championship. But before over a million people flooded downtown Cleveland for the… Read More