Watching the 2016 NBA finals really sparked my emotions in relation to the power of teamwork. The Golden State Warriors are the defending champs and posted a historical season. As we saw throughout the Finals, the Cleveland Cavaliers are a great analogy for the importance of getting your team to perform on all cylinders. With… Read More

There’s no doubt about it – tradeshows can be daunting. There’s pressure to appeal to prospects and lure them away from your competitors’ booths, making sure you stay on top of your “A” game, and remembering not to fret over the small voice in the back of your head that’s reminding you that any oversight… Read More

In my last article, I discussed the importance of using “I am” statements. Today, I would like to discuss another powerful communication tool: questions. Specifically, I want to talk about the questions you ask yourself. The fact is, we ask ourselves at least several hundred and up to as many as several thousand questions a… Read More

I spend hours every week writing – proposals, emails and the occasional short story on Facebook. Over the years I’ve picked up on a few things that seem to be well-received by the general public, though some might offend the more proper among us. Write Like You Talk: When it comes to communication, I’m all… Read More

In the vast array of social media platforms, Pinterest is an often overlooked but extremely powerful marketing tool. Ranked as the 5th most popular social networking site, it’s surprising that many businesses are reluctant to incorporate Pinterest into their marketing strategies despite having no hesitations in using lower-ranked platforms such as Instagram (ranked #8). No… Read More

You found the perfect candidate for the position and you’re ready to extend a job offer. This is an exciting moment for not only the candidate, but also your company. You spent a lot of time and resources to find this person, so you want to make sure you do this right. In my experience,… Read More

It was the fall of my senior year in high school when our marching band was requested to perform at a very important event. On short notice, we loaded all our gear on to buses and took off for a nearby regional airport. Upon arrival, our buses and the members of the band were searched… Read More

In my last article, I discussed the importance of gratitude. Today, I would like to talk about the two most powerful words in the English language. If I asked you, “Who are you?” Your answer would start with the two words, “I am…” I am. The two most powerful words in the English language. Don’t… Read More

Looking for ways to upgrade your marketing efforts this summer? Social media is a great way to boost your marketing outreach and get the most bang for your buck. Although we can’t all go viral with a Chewbacca mask, these trends might just be what your need to get your audience talking. Snapchat Have you… Read More

Almost once a week, my husband, daughter and I stop at this nice little coffee shop on the east side of Cleveland our way to visit my in-laws. It’s a small place, but it has a lot of quirky charm, friendly staff -and a delicious blueberry peach mocha (who knew such a combination would be… Read More