If you manage a sales team, it’s likely that most of your staff is commission-based. While that can create opportunities for your team to have unlimited earning potential, it also means that there will inevitably be slow times and hours of work will go unpaid. In this environment, it becomes a necessity to keep employees… Read More

Spring has sprung! The flowers are blooming, the birds are chirping… and your followers are tweeting! Are you an active part of the conversation, or are your social media accounts still hibernating? Now is the time to wake up those dormant accounts! By now, a large majority – even some of the most stubborn laggards… Read More

In my last article, I discussed the fact that our thoughts are vibrating waves that don’t stop at the edge of our skulls. Our thought waves are vibrations that become part of the universe. I’m told that we humans have up to 60,000 thoughts a day. Our thoughts shape our lives. Henry Ford said, “Whether… Read More

As I mentioned in my last blog post, the phone interview saves time by allowing me to pre-screen candidates and get information that doesn’t appear in the cover letter or resume. When done right, phone interviews help narrow down the pool of candidates before bringing finalists in for a face-to-face interview. Here are five tips… Read More

Golf is a quintessential way to establish and solidify business relationships, and this strategy-laden sport offers compelling marketing opportunities in kind. Don’t just hit the green to socialize with prospects and customers with the mere hope of making headway, integrate branded golf giveaways into the mix to better ensure the guileful golf outing is a… Read More

Have you ever noticed that many people simply do what they’re told? They don’t push back, rarely ask questions and – for the most part – simply respond to requests without offering much insight or additional comments. More than ever, we’re hearing from clients who are sick of that. We’re hearing: Are you truly going… Read More

Nobody likes plain. Face it; plain is boring. You don’t see someone ordering a pizza and when asked about toppings, say “Just keep it plain.” That means either you have a food allergy (which is ok) or you scoff at awesome (which is not ok). If you’re watching TV and a commercial comes on that’s… Read More

Nobody likes plain. Face it; plain is boring. You don’t see someone ordering a pizza and when asked about toppings, say “Just keep it plain.” That means either you have a food allergy (which is ok) or you scoff at awesome (which is not ok). If you’re watching TV and a commercial comes on that’s… Read More

Whether your business is just starting out or you’re looking to expand through the on-boarding of new employees, there are few positions as essential to growing your business and maximizing your reach as public relations professionals. Although public relations pros are sometimes dubbed at ‘spin doctors,’ that term, and way of thinking could not be… Read More

As the disciplines of sales and marketing become more intertwined thanks to modern age of instant connectivity, we find that there’s a need now more than ever to ensure that marketing initiatives have a strong call to action marketing strategy. Many times we see that brands are incredibly active with both digital marketing as well… Read More