As a Recruiting Manager, I receive hundreds of resumes for every job I post. After reviewing them, the next step in my process is a quick phone interview. The phone interview saves me time by allowing me to pre-screen candidates and get information that doesn’t appear in the cover letter or resume. When done right,… Read More

“Can you send me some figures on our year-over-year growth?” “Which vendor would you recommend for this product?” “Can you draft a response to this question about social responsibility?” How many times have you been pulled – or pulled someone else – into a project with a blanket request sans background? Of course we’re all… Read More

What kind of content is most effective for prospects in the AWARENESS stage of the funnel? If your goal is to get more traffic to your website and grow your sales funnel, think of ‘great content’ as the ‘magnet’ that is going to draw them in. Content and offers that your prospects need, want and… Read More

As spring approaches, so does the start of many opportunities for your business to grow. Look around your city and take note of all the possibilities to get your brand out there in front of the masses. From local sport sponsorships to wedding tradeshows- the events happening right under your nose could bring big business… Read More

Brand icons are the visual story teller for a company and almost every successful brand has one. These icons are viewed and immediately give the consumer a glimpse into the brand without requiring a dissertation to understand it. Our brains begin to recall old commercials and past experiences that have built the brand in our… Read More

So you’re feeling buried at the office and projects, tasks and responsibilities keep piling on. Not to mention that your phone number must be listed somewhere as a local first responder due to the number of fires that you get called to put out. Welcome to the distinguished club of the modern professional, where we… Read More

It all starts with good vibrations. Over the next several months, I am going to share my thoughts and experiences regarding the law of attraction. The law of attraction is simply about how we can attract more of what we want and avoid those things we don’t want in our life. If you want more… Read More

Creating impactful content that appeals to your target audience may mean hours of creative brainstorming and work. With all that time and energy put into one piece of content, you want to gain as much as you can from it, right? Utilizing your content in a variety of ways over several platforms is the best… Read More

Branded Merchandise: An Effective Medium to Create Awareness and Influence Behavior Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorship(s). This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following:… Read More

I was passing some time recently by looking at my phone and noticed that my App Store icon had the little red circle with a number, the universal symbol that some of my apps had been updated. Always excited to have the most recent versions of my software, I began the process. Most people probably… Read More