I have overheard many colleagues and friends over the years say that the job they currently hold has nothing to do with their background or college degree. If you aren’t fortunate enough to land a job in the market you are trained in, don’t stress. If you are an employer possibility considering a candidate from… Read More

Do you schedule candidates for a second interview? If not, you may want to start. A second interview with a candidate should tell you more about a candidate’s qualifications and cultural fit. Employers schedule a second interview to increase their knowledge about a candidate and to find out if the candidate can work successfully with… Read More

Everybody’s been there. You have too many balls in the air, tight deadlines are closing in and a last-minute project pops up that needs attention right now. So how do you relax and take it all in stride? Some of these are habits I’ve personally found helpful while others were inspired by friends and coworkers…. Read More

I once worked with a man who spent a great deal of his time in the office stalking his old flames on Facebook, watching Iggy Azalea music videos and playing Farmville. It may surprise you to know that he was not an entry-level employee – he was the head of his department! Needless to say,… Read More

Now that you’ve interviewed a few candidates over the phone , it’s time to bring your best candidates into the office for a face-to-face interview. Sorting through hundreds of resumes and choosing potential candidates is only a small part of the hiring process. In most situations, the face to face interview is the most difficult… Read More

With the first day of summer just around the corner, it’s time to start planning the annual company picnic! Company picnics can be a great way for employees to relax and de-stress, foster camaraderie and create fun memories. Do your employees look forward to this special day each summer, or is it more of a… Read More

It’s no secret that word-of-mouth marketing is one of the most powerful tools to effectively marketing your product and your business. It is also one of the simplest and most trusted forms of communication and marketing to reach the majority of the target market. Let’s face it: You’ll trust a friend’s voice infinitely more than… Read More

Public relations is an excellent tool for getting your company’s name out there by earning coverage from media outlets, both local and national. Once you recognize the value of public relations you may find it difficult to identify interesting topics to write about and share to the media. In order to earn great coverage and… Read More

As a sales and marketing professional, there’s no doubt that you’ve had to find creative ways of delivering your brand’s message to prospective and current customers. At times, product driven branding can be a challenge. While it’s well documented that pens, bags and apparel are great vehicles to keep your brand top of mind with… Read More