With 1.5 million nonprofit organizations registered in the United States, according to the National Center for Charitable Statistics, corporations can choose from a big list of causes to support. Teaming up with a good cause can benefit any business. It enables co-workers a chance to unite for a greater good, and it provides valuable funding… Read More

All business owners and sales reps know they should have a plan. Right? We’ve all hear the saying, “If we fail to plan, then we are planning to fail.” Right? There are three types of business plans and in my next three articles I will address the three types. The first and most common type… Read More

Some of the most successful marketing efforts come from capitalizing on trending topics, world events and relatable content. Understanding how to coordinate your marketing efforts with the world around you is a great avenue to getting your customers talking and your brand in the spotlight. In order to be successful in marketing, it’s important to… Read More

A few short weeks ago, my pal Elizabeth shared some valuable marketing lessons we can learn from Pokémon Go. Many of you probably felt inspired to get your game on and find some ways to use this trend to your advantage. Some businesses lucked out and landed PokéStops smack dab in front of their buildings…. Read More

If you’ve been following my last few blogs, I covered the entire interview and hiring process. So what’s next? Onboarding! Many employers tend to overlook this phase by not giving it the attention it truly deserves. You just spent a good amount of resources (time and money) to find a candidate that you like, and… Read More

Facebook Live is one of the hottest trends in social media (who hasn’t heard of Chewbacca mom?). This new Facebook feature allows users to broadcast a live stream and connect with viewers in real-time through live chat. People are finding all kinds of exciting uses for Facebook Live – whether it’s to host a live… Read More

So you’re six months into your new job and… surprise! You’re scheduled to attend the company’s biggest annual event. It’s a great opportunity to learn and meet new people, but long days on your feet and being away from home can create challenges. Here are some simple tips for keeping it all together and capitalizing… Read More

This article is the last in a three-part series about using visualization to achieve your goals. Last time, I mentioned that during our waking hours we deal with approximately 8 million bits of information. Our brains filter out the information it’s not aware we need. When we practice visualization by vividly picturing our goals, we… Read More

As a conclusion to my 3-part series on the six steps for extending a job offer, here are some tips for the negotiations and acceptance/rejection stages. Negotiation Stage – With any job offer, you should anticipate some negotiating. You need to keep two factors in mind during negotiations: how badly you want to hire that… Read More