I am obsessed with statistics. Whether its sports related, web analytics or sales figures, I love numbers. It quantifies the activity that you are doing and provides validity for the time and effort you’ve put forth. You get the understanding of what you are doing right and what can be improved upon in all aspects… Read More

As a sales and marketing professional, you are always promoting your business. Whether through print advertising, promotional giveaways, digital media and more, you’re constantly trying to get your brand exposed to as many potential customers as possible. Well look no further than what is probably tacked up in your office or on your coworker’s cubicle… Read More

You’ve probably heard it over and over again, companies and business professionals claiming they’re different and not like everyone else, implying that they’ll provide better service, cheaper prices or something else that’ll benefit the customer that can’t be found elsewhere. It’s a nice claim to make and although it sounds promising, unfortunately, it’s just not… Read More

In my last article, I wrote about the first type of business plan, which is really having no plan at all. The sad fact is that more than 90 percent of business owners and sales representatives have no real plan for their businesses or their lives. The second of the three types of plans is… Read More

Summer is coming to an end, kids are headed back to school and nights are getting cooler which means fall is on its way! Get ready for the chilly months ahead with these trending promotional products to keep your brand front and center. Stadium Scarves For many of us, fall means football season. Whether you’re… Read More

In our modern world, overloaded with a barrage of electronic communications at every turn, from email, text messages and Snapchat to people relentlessly hunting Pokemon in your otherwise quiet neighborhood, it may seem counter-intuitive to suggest that direct mail can be more effective than ever… but it is, in fact, true. In a case of… Read More

You may have noticed a trend with my recent blog posts. I’ve covered the entire interview, hiring and on-boarding processes and now I’m going to talk about management. Here are five tips for managing employees. Communication & Motivation: Effective communication skills are a must for breaking down barriers, which promotes a collaborative atmosphere. A typical… Read More

As summer comes to a close, try to not let the shorter and cooler days prematurely make you a couch potato. There’s still time to get out, enjoy the weather with the company of friends and family. And what better addition to that equation than finding new and unique ways to spend time together? Here… Read More

Sometimes the simplest actions can make the biggest difference. Here are three practices our team follows for group projects to make sure everyone is rowing in the same direction: Send out agendas before calls We want to make sure we’re not misusing anyone’s time with meetings that beat around the bush or don’t have a clear… Read More

You’ve heard it for years now – print is dying. But is it really? You still get catalogs, brochures, magazines and other forms of printed communication in your mailbox every day. And let’s face it – you still glance through these items, scanning multiple names and brands on a daily basis. The reality is, if… Read More