Mar 2017
In my last blog post I discussed how a casual dress code is becoming more and more common in today’s workplace. The last key point I discussed was how having the ability to dress casually for work makes people feel more comfortable, which ultimately leads to an increase in motivation. In this blog post I… Read More
Mar 2017
Although marketers get the reputation for being creative minds, doodling on papers and spacing off in meetings, what many fail to realize is the importance of data, statistics and numbers to do our job effectively. Although we may be creative minds at heart, we also know that in order to be successful, we need data… Read More
Mar 2017
Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool. In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales. Top Performing Promotional Food Products… Read More
Feb 2017
No matter the size of your company, employee recognition is an important part to keeping your team happy, morale high and turnover low. By providing your employees with a small token of appreciation, they will feel valued and continue to work hard. Focus of providing your recipients with a product that has a high-perceived value… Read More
Feb 2017
Gone are the days where providing random trinkets to customers is considered a strategic promotional marketing tactic. In today’s world, your customers are bombarded with useless products that make their way into the junk drawer or the kid’s toy chest. In order to truly stand out to your customers, it’s time to rethink promotional products… Read More
Feb 2017
Yeti, Apple, Nike, Under Armour. Brand names carry weight. In the promotional products industry, there is a strong trend toward businesses of all sizes aligning with powerful brands such as these. The days of low quality, generic giveaways are waning. Now, marketers and business owners are opting for products that represent quality, reliability, value and… Read More
Jan 2017
Do you truly know your audience? Whether you’re looking for a fun giveaway for your customer base, a gift for your top clients or a token of appreciation for your employees, in order for the promotional product to successfully do its job, you need to have a clear understanding of who your audience is, what… Read More
Dec 2016
Unexpected gifts can always brighten someone’s day and this time of year is the perfect opportunity to show your appreciation for their kindness. Whether it’s the mailman who drops off your packages daily or the friendly cashier at your local bank, a gift is a small gesture in seeing that you receive ongoing customer service… Read More
Dec 2016
A New Year is upon us which means one things – New Year’s resolutions will be in full swing and your local gym will soon be the most popular place on the block – for about a week. Make your employees and customers’ resolutions last all year long with promotional items focused on helping them… Read More
Nov 2016
I recently came across a study by the Advertising Specialty Institute that said Midwesterners own the most promotional products in the United States. The chart showed products in each region representing the average number of promotional items owned by individuals ranging from eight to 11 products. On the other hand, coming from my industry means… Read More
