Feb 2019
Tradeshows are a wonderful way to connect with your peers, trusted Supplier Partners and, most importantly, your audience. With a sea of booths, how do you stand out and leaving a lasting impression? While creating a stunning booth is important, this year, consumers are looking for personal connections, cutting-edge information and comfort. Check out these… Read More
Feb 2019
Everyone is starting to think spring! And that means getting outside and enjoying the warmer temperatures. It is the perfect time of year to look into marketing your brand via promotional athletic apparel. But with the vast array of choices, how do you decide the best promotional item options for your company and for your… Read More
Feb 2019
The most effective promotional products are new and exciting items that resonate with your end users. Understanding what is trending for the New Year is a great place to start! Proforma spoke with two of our MVPLPs, Gemline and SanMar, about some promotional product trends that are expected to make a splash in 2019. Color… Read More
Oct 2017
Who are millennial customers? And what do they really want? Businesses everywhere have posed this question and brainstormed about it at nauseam, as the millennial customer continues to dictate trends and spending habits. According to Accenture, the roughly 80 million millennials in the U.S. spend approximately $600 billion on shopping. Doesn’t that seem like a number your… Read More
Sep 2017
When we first started franchising Proforma in the late 1980s, most people in our industry scoffed at our business model. So, we reached out to people outside our industry to start building our franchise concept. In the late 1980s, there was no internet! So we relied on advertising in business publications and attending “own your… Read More
Sep 2017
We all know that highly useful promotional products are some of the most effective at driving your message, especially housewares. But many automatically assume that means kitchen products… and we get it. Beyond the fact that we all have to eat to survive, it’s the natural gathering place for the family and arguably the most… Read More
Aug 2017
The train, the park, the car wash, the library—it seems like everywhere you go lately, there are fidget toys for miles. News outlets are reporting that fidget toys can ease stress, promote productivity and improve memory. Even Forbes ranked the fidget spinner as the No. 1 office toy for 2017. And, a product called the… Read More
Aug 2017
We’ve all been to tradeshows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the building…. Read More
Jul 2017
Corporate gifts can be a highly effective means of strengthening the employer/employee relationship. Indeed, such business gift programs can prove integral in increasing employee satisfaction, thereby enhancing staff productivity, retention, loyalty and goodwill toward the organization in kind. A Time to Give The best and most memorable corporate gifts are those that have a purpose,… Read More
Jul 2017
Years ago when I was growing my small distributorship, I secured an initial sales appointment with the operations manager of a jewelry retailer with about 100 stores. I have little recollection of what we discussed back then during that first sales call. All I remember was that, after a seemingly good conversation, he asked me… Read More
