Do you truly know your audience? Whether you’re looking for a fun giveaway for your customer base, a gift for your top clients or a token of appreciation for your employees, in order for the promotional product to successfully do its job, you need to have a clear understanding of who your audience is, what is important to them and how they might perceive or use a promotional product.
When it comes to truly knowing your audience, it’s important to look beyond age and gender and really dig down to the details for the best possible outcome. What does your audience value the most? What does a day in their life look like? If selected, how will the product work for them?
Once you answer important questions like these, selecting an appropriate promotional product will be a much easier process, allowing you to get back to business while building a relationship with the recipients.
Take a look at this testimonial below where understanding the audience was key to a successful promotion:
“One of my clients is a regional bank. They have a pig mascot that is used to promote children’s banking. For a number of years, when a child opened an account with them, the child would receive a piggy bank in the shape of the mascot. These banks were about 3” tall and made from a ceramic material (not very kid-friendly), and they were also very costly. We decided to look into other ways of producing the piggy bank that would be more cost effective, larger in size, and made from a softer material.
After understanding what the client was looking for and what was necessary to create a great product for the audience, we were able to bring some ideas to life with basic hand-drawn mock ups. We developed a product that was useful to children, would not break and still had the great effect of their original piggy bank. In the end, the client was extremely happy with the final product. They banks were so cute and we know they’re a product that will stick around a person’s home for a long time.”
– Sally C.
Source: © 2017 Prime Line® ASI/79530