Mar 2017
With an abundance of individuals using their mobile devices such as a cell phone, PDA or tablet device, for both personal and professional tasks, offering promotional products geared toward these “go-gadgets” is a sure fire way to make the most of your marketing dollar. Today, mobile gear reigns supreme, so it’s no wonder that branded… Read More
Mar 2017
Two simple words that are the holy grail to millions of businesses. It is the defining ingredient for success or failure. People invest their futures and their blood sweat and tears, their time with family, their money, their dreams – all into having a business in the hopes of its success. But what truly makes… Read More
Mar 2017
Let’s talk about what I call “calculator-itis.” My definition of “calculator-itis” is when business owners and sales reps continue to charge customers the same margins year after year without any routine, timely reviews. Continuing to charge customers the same margins over time doesn’t make sense because our value to customers grows as our expertise grows,… Read More
Mar 2017
Have you ever been pulled into a team meeting to discuss a project and while the objectives are laid out and everyone leaves with an assignment, there is still some confusion as to each individual role? Before you know it, the team must meet again because some employees interpreted their task differently or the message… Read More
Mar 2017
Budgets are tighter than ever during this tough economy, but it doesn’t mean you have to compromise your promotional efforts with ineffective promotional items you can procure on the cheap. It simply means you have to search for a company that can help you strategize lower cost methods that will help you achieve your goal… Read More
Mar 2017
In my last blog post I discussed how a casual dress code is becoming more and more common in today’s workplace. The last key point I discussed was how having the ability to dress casually for work makes people feel more comfortable, which ultimately leads to an increase in motivation. In this blog post I… Read More
Mar 2017
As business owners and sales reps, we love to hear “yes.” Yes to scheduling new appointments. Yes to earning opportunities for quotes and proposals. Yes to winning new business. We love hearing “yes.” However, business owners and sales reps are going to hear “no” many more times than they hear “yes.” So, it’s time to… Read More
Mar 2017
Although marketers get the reputation for being creative minds, doodling on papers and spacing off in meetings, what many fail to realize is the importance of data, statistics and numbers to do our job effectively. Although we may be creative minds at heart, we also know that in order to be successful, we need data… Read More
Mar 2017
Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool. In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales. Top Performing Promotional Food Products… Read More
Feb 2017
Special projects are inescapable. There’s no doubt that throughout your career, at some point, you’ll be assigned to work on something that you weren’t prepared for or necessarily expected. In many cases you may be chugging along, progressing and growing in your career and out of the blue get a call that you’re needed for… Read More
