May 2019

Sow What?

Every day holds many opportunities for great choices and fresh starts. This spring is a great time to ask yourself, “Sow what?”

What are you sowing every day to ensure an awesome harvest in your business and your life? Most amazing things don’t happen overnight. They need time to germinate and grow.

Does the farmer expect fast results after sowing the seeds on his farm? Of course not. The farmer sows the seeds on the farm, and then spends a great deal of time and patience watering and nurturing the seeds and their sprouts. Eventually, the farmer knows that those seeds will turn into an amazing harvest.


And it’s the same in business and life. The seeds we sow today will require our patience, watering and nurturing to eventually turn into a great harvest.

Want to grow your sales? Find a few new prospects you would like to earn.

Want to recruit some sales reps? Reach out to a few potential candidates in your area.

Want better relationships? Think about with whom you would like a better relationship.

Start planting seeds, watering and nurturing them as some of them slowly sprout.

Here’s a sensible rule, “If you don’t plant seeds in the spring, there will be no harvest in the fall.”

Sow what? So what do you hope to harvest in the future?

Greg Muzzillo, Founder of Proforma
Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest growing companies in North America.

In the late 1980’s Proforma introduced its membership program to enable distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more.

Today Proforma has more than 750 members with over $500 million in sales. Proforma has over 100 members in its Million Dollar Club and more than 40 members in its Multi-Million Dollar Club (With sales ranging from $2 million to over $26 million). In 2014, eight Proforma members were named to Inc. magazine’s Inc. 5000 List of the 5000 Fastest Growing Companies.

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