Sep 2019

Hustle Builds Muscle

We all know that the best way to build muscle is through resistance training. Resistance training is a form of exercise using weights, rubber bands or your own bodyweight to provide resistance to various muscles. This resistance causes the muscle to strain or fail which forces it to grow stronger over time. 

That’s about the same process for growing sales. When we hustle, work hard and face resistance, we create strain or failure. That strain or failure in the sales process forces us to grow in our skills and get stronger over time.

We also know that when we quit going to the gym and stop working out, our muscles we can get flabby quickly. The flabbier we get, the harder it is to get back into resistance training and feel great again. Even though we all know we will feel great when we leave the gym, most of us struggle to get up and go to the gym.

It’s the same with sales. You know how great you will feel after a great day of hustling, but every day we struggle to get up and hustle. 

The key to success in business is to know where your hustle will build the most muscle and get after the resistance and failure every day.

Hustle builds muscle.

Greg Muzzillo, Founder of Proforma
Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest growing companies in North America.

In the late 1980’s Proforma introduced its membership program to enable distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more.

Today Proforma has more than 750 members with over $500 million in sales. Proforma has over 100 members in its Million Dollar Club and more than 40 members in its Multi-Million Dollar Club (With sales ranging from $2 million to over $26 million). In 2014, eight Proforma members were named to Inc. magazine’s Inc. 5000 List of the 5000 Fastest Growing Companies.

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