Dec 2019

Visualization Creates Realization

Some business advisors encourage entrepreneurs to have a vision for their business. I agree. And I would encourage you to go much farther.

Take some time to close your eyes and envision what your business will look like many years from now. Envision the building. Envision the number of employees. Envision your levels of sales and profitability. Have a clear picture in your mind and reflect on that picture often.

Envisioning is another word for visualizing.

Back many years ago when I started Proforma with an answering machine and a used file cabinet, I was confident that I would build a very large company. I cannot claim that I had a complete vision of what Proforma has become. I just had 100 percent confidence that I was going to build something big. That confidence saw me through some tough times. Sometimes when we hit a brick wall we just need to know that it is going to be worth breaking through that wall.

Of course, most people are aware of how athletes use visualization. Golfers see the putt going in the cup before they take the putt. Basketball players see the ball going in the hoop before they take the shot.

But visualization is way more important in business. It provides many longer-term benefits.

  1. Visualization will help see you through some difficult times.
  2. Visualization activates the law of attraction and the universe itself to help you achieve your dreams.
  3. Visualization will help give you more motivation and focus.

You can accomplish great things with a great vision and great visualization.

Proforma is the leader in the printing, promotional products and packaging industries with a creative edge to add impact and value to your programs. Get in touch to learn how Proforma can help you achieve your marketing and overall business goals.

Greg Muzzillo, Founder of Proforma
Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest growing companies in North America.

In the late 1980’s Proforma introduced its membership program to enable distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more.

Today Proforma has more than 750 members with over $500 million in sales. Proforma has over 100 members in its Million Dollar Club and more than 40 members in its Multi-Million Dollar Club (With sales ranging from $2 million to over $26 million). In 2014, eight Proforma members were named to Inc. magazine’s Inc. 5000 List of the 5000 Fastest Growing Companies.

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