Nov 2019

Put the Extra in the Ordinary

Many people seem to go through life satisfied with just being ordinary, okay with just doing okay. 

But there’s an amazing world and wonderful options available for all of us who are willing to reach for more and go beyond ordinary.

It’s called extraordinary. We can all turn what otherwise might just be just an okay life into an extraordinary life if we are willing to put more effort into our pursuits. I call it “putting the extra in the ordinary.”

You want to have an extraordinary relationship with your spouse or significant other?  You need to be willing to do the extra work: extra listening, extra caring, extra acts of kindness and love.

You want to have an extraordinary healthy, fit life?  You need to be willing to do the extra work:  extra careful eating, extra time working out. 

You want to have an extraordinary spiritual life?  You need to be willing to do the extra work: extra time reading, extra time praying or meditating.

You want to have an extraordinary business?  You need to be willing to do the extra work on your business, too:  extra careful planning, extra disciplined focus, extra daily hustle.

Here’s what I know for sure – you will get out of your life whatever you put into it.

If you just put in the ordinary effort you will end up with an ordinary life.

If you stretch to put in the extra you will end up with an extraordinary life.

Proforma is the leader in the printing, promotional products and packaging industries with a creative edge to add impact and value to your programs. Get in touch to learn how Proforma can help you achieve your marketing and overall business goals.

Greg Muzzillo, Founder of Proforma
Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest growing companies in North America.

In the late 1980’s Proforma introduced its membership program to enable distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more.

Today Proforma has more than 750 members with over $500 million in sales. Proforma has over 100 members in its Million Dollar Club and more than 40 members in its Multi-Million Dollar Club (With sales ranging from $2 million to over $26 million). In 2014, eight Proforma members were named to Inc. magazine’s Inc. 5000 List of the 5000 Fastest Growing Companies.

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