Aug 2019

Don’t Forget About the Baby Boomers!

Earlier this year, The Pew Research Center estimated that Millennials
now outnumber Baby Boomers
73 million to 72. While this means that
Millennials are now the largest generation in America, it reveals something else
that many people miss. There are still a huge number of Baby Boomers out there!
They may not be the largest generation anymore but 72 million is still a pretty
big group of people.

So what kinds of promotional products attract boomers? In an earlier blog, we discussed the different products you can use to attract millennials. In keeping with that spirit, here are some promo products to help you reach their Boomer parents.  

Personal Health Items
– As people get older, their efforts to stay in shape and lead a healthy
lifestyle increase. This creates an opportunity for your business with branded
personal health items.

  • Pill Trays
  • Hand Sanitizers
  • First Aid Kit
  • Pill Cutters

Phone Accessories
– A common misconception about Baby Boomers is that they’re anti-smart phone
and would prefer a rotary phone to an iPhone. This is far from the case with Baby
Boomers spending almost
as much time using smart phones
as their millennial counterparts. So, the
same tech products you’re using to appeal to millennials could help you appeal
to Baby Boomers just as easily.

  • Headphones
  • Phone Chargers
  • Power Banks
  • Styluses

Home Goods – While home goods are a great way to reach any
demographic, they’re especially effective when reaching out to baby boomers. These
promo products will be used every day, keeping your brand top of mind with

  • Measuring cups
  • Cups/Tumblers
  • Reading Lights
  • Reusable Bags

Interested in introducing some of these promotional items into your marketing strategy? Get in touch and we’ll be happy to provide assistance and answer any questions.

Reid Smith
Reid Smith joined Proforma in July 2019 as the Marketing Communications Specialist. He brings with him experience in copywriting, editing and content creation for print, digital and social media platforms across many different industries. Reid graduated from Kent State University with a Bachelor of Science in Advertising.

In Reid’s free time, he enjoys playing tennis, reading fantasy novels and cheering on his Cleveland Browns!

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