Aug 2017
In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get up… Read More
Jul 2017
A few weeks ago, my husband and I had the pleasure to stay at the Ritz-Carlton Dove Mountain in Tucson, AZ as a part of an industry recognition event. Just prior to staying at the Ritz, we were at a Hampton Inn in Dallas. Both are hotels where their business is housing guests on a… Read More
Jul 2017
Years ago when I was growing my small distributorship, I secured an initial sales appointment with the operations manager of a jewelry retailer with about 100 stores. I have little recollection of what we discussed back then during that first sales call. All I remember was that, after a seemingly good conversation, he asked me… Read More
Jul 2017
Among many employees, clients or business owners we all interact with on a daily basis, I feel we often forget the importance our current clients hold once we’ve obtained their business relationship. Our efforts and attention to detail are still as important several years into the relationship as they were on the first day they… Read More
Jul 2017
A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More
Jul 2017
In the world we live in – everything is instant. Or at least we expect it to be. We want our food to be fast, the line at the grocery store to be quick, and when we order something – we expect it to arrive in the least amount of time. I believe we are… Read More
Jul 2017
Although hitting the road for business may not be your favorite thing, there are ways to ease the stress and make travel more enjoyable. My advice, whether you are just attending an annual meeting or need to be at a company tradeshow every month, is the following: Make a List: Be sure to stay on… Read More
Jul 2017
If you’re like me, you need about seven alarms and a slap in the face just to get out of bed in the morning. As I sit at my desk for the first hour of work, all I can think about is warm cozy bed and why I ever left it in the first place…. Read More
Jul 2017
In my last article, I mentioned that motivation doesn’t work. If it did, you would be halfway toward accomplishing all your New Year’s resolutions, right?! The only thing that really endures is discipline—discipline to do what we know we need to do when we don’t feel like doing it. The challenge is that discipline sounds hard…. Read More
Jul 2017
What popped into your mind the instant you read the word “Zen” in the title above? Rock gardens and bonsai trees, maybe? Bamboo. Tea. Meditating monks. I’d be willing to bet that at least a few of these mental images leapt into your head. Conversely, I doubt that when “Zen” is mentioned that very many… Read More
