Sep 2017
A few weeks ago I attended Content Marketing World (CMW) in Cleveland, Ohio. As a writer at heart, I was thrilled at the opportunity to attend so many sessions on content creation hosted by some of the industry’s greatest. At CMW, I learned that while it’s easy to get stuck in a rut, finding what… Read More
Aug 2017
What’s your first reaction when receiving negative feedback? It could be a bad Yelp review for your newly opened restaurant, a list of things done wrong during your annual review, or a less than satisfied employee on Glassdoor. Regardless of the medium, negative reviews and feedback are a part of a professional career for everyone…. Read More
Jul 2017
A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More
Jun 2017
Whether you’re looking to land that next big prospect or excited to jump back into the job market, LinkedIn can be a useful tool for prospecting your next client or landing a dream job. While it’s easy to set up a basic LinkedIn profile, in order to truly shine, there are a few steps you… Read More
May 2017
In my last blog article, I shared the importance of identifying a crisis, particularly on social media, and how to gain a better understanding of whether or not you’re in a crisis. Once you’ve determined that you are indeed facing a crisis, the next step in your plan needs to be effectively addressing and dealing… Read More
May 2017
In today’s hyper-vigilant world of citizen journalists, it is more important than ever to have a full understanding of the power of social media and the public’s ability to use and control it. Although this power can be used for good, that same power can also turn on companies in an instant. Although understanding how… Read More
Apr 2017
The argument for multitasking goes back and forth. Some claim they are experts at managing multiple tasks at once, others attest that true multitasking is not possible and encourage focus on only one task at a time. No matter which end of the spectrum you fall, the fact of the matter is we all must… Read More
Mar 2017
Although marketers get the reputation for being creative minds, doodling on papers and spacing off in meetings, what many fail to realize is the importance of data, statistics and numbers to do our job effectively. Although we may be creative minds at heart, we also know that in order to be successful, we need data… Read More
Nov 2016
As we prepare to enter the final month of 2016 and give our thanks this Thursday, it’s time to ask yourself, have you thanked your contacts recently? Whether a business associate went out of his or her way to make a project run smoothly, you’d like to wish your best customers happy holidays or thank… Read More
Nov 2016
In the wake of the most recent election season in the US, it’s no secret that the ethics of each candidate has been called into question numerous times. In fact, when you really get into the nitty gritty of it all, the choice for many may come down to which candidate is slightly more ethical… Read More
