Sep 2017

Content Creation: What to Do When You Don’t Know What to Do

A few weeks ago I attended Content Marketing World (CMW) in Cleveland, Ohio. As a writer at heart, I was thrilled at the opportunity to attend so many sessions on content creation hosted by some of the industry’s greatest. At CMW, I learned that while it’s easy to get stuck in a rut, finding what… Read More


Aug 2017

Turn a Negative Review into a Positive Experience

What’s your first reaction when receiving negative feedback? It could be a bad Yelp review for your newly opened restaurant, a list of things done wrong during your annual review, or a less than satisfied employee on Glassdoor. Regardless of the medium, negative reviews and feedback are a part of a professional career for everyone…. Read More


Jul 2017

Do You Know Your Audience?

A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More


May 2017

Crisis Management: Dealing with a Crisis

In my last blog article, I shared the importance of identifying a crisis, particularly on social media, and how to gain a better understanding of whether or not you’re in a crisis. Once you’ve determined that you are indeed facing a crisis, the next step in your plan needs to be effectively addressing and dealing… Read More


May 2017

Crisis Management in Social Media: Identifying a Crisis

In today’s hyper-vigilant world of citizen journalists, it is more important than ever to have a full understanding of the power of social media and the public’s ability to use and control it. Although this power can be used for good, that same power can also turn on companies in an instant. Although understanding how… Read More


Apr 2017

Multitasking is not for the Weak

The argument for multitasking goes back and forth. Some claim they are experts at managing multiple tasks at once, others attest that true multitasking is not possible and encourage focus on only one task at a time. No matter which end of the spectrum you fall, the fact of the matter is we all must… Read More


Mar 2017

Demographics Matter When it comes to Promo

Although marketers get the reputation for being creative minds, doodling on papers and spacing off in meetings, what many fail to realize is the importance of data, statistics and numbers to do our job effectively. Although we may be creative minds at heart, we also know that in order to be successful, we need data… Read More


Nov 2016

How to Deal with the Unethical Side of Ethics

In the wake of the most recent election season in the US, it’s no secret that the ethics of each candidate has been called into question numerous times. In fact, when you really get into the nitty gritty of it all, the choice for many may come down to which candidate is slightly more ethical… Read More