Is your social media working for your brand but lacking
inspiration and creativity? Focusing on designing content that works for your
brand while being engaging and interesting for the target audience may seem
like a challenge.
Below are three tips for creating killer content on your
social media accounts that your audience will want to look at.
Consistency in Social Media is Key.
Creating a visual brand guide can set the
tone for consistency by outlining what imagery will be shared and what filter
will unify the photos and/or videos. Including “writing rules” for any copy
that will supplement each post in this guide will help you convey a clear tone
that appeals to your target audience. The guide may outline the use of emojis,
slang, geographic references, trending topics, tags, hashtags and other aspects
of your brand voice that will appeal to the audience and encourage engagement
with the content. When social media content is consistent, it becomes a part of
a brand’s image.
By creating brand guidelines, content is
sure to be original and representative of the brand. While finding inspiration
from others and keeping up with trends is important, it’s more important to make
each post unique to the individual brand through the use of an original image accompanied
by a clever caption that includes trending hashtags or phrases.
There is Significance in Simplicity.
When in doubt, start simple and see what resonates
with the target audience. Choose a simple design and post it often. Oftentimes
a simple, yet chic look sticks with the audience the most. When something is
working, expand and add to it while keeping in mind that many times, less is
Review Your Social Media Content
Next time a social media post is being planned, evaluate the
content for consistency, originality and simplicity.