Aug 2017
I was born into a generation of technology. I am a girl with an Instagram, Snapchat, Facebook and Pinterest. I am a college student trying to pave my path in the world. I am many things, but a stereotypical millennial, I am not. I don’t sit around all day taking selfies and posting them to… Read More
Aug 2017
Most companies only think about recruiting when they have an immediate need. Over the past ten years, the recruiting process has changed drastically. Employers used to be able to post a job online, in a newspaper, at a career fair, etc., then sit back and watch the applications come in. This is what I call… Read More
Aug 2017
In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get up… Read More
Jul 2017
Bad debt expense occurs when a company experiences a loss due to products sold or services provided that they ultimately do not receive payment for. The bad debt expense only relates to transactions that involve a company’s accounts receivable account. There are two methods that a company may use to account for bad debt expense:… Read More
Jul 2017
Corporate gifts can be a highly effective means of strengthening the employer/employee relationship. Indeed, such business gift programs can prove integral in increasing employee satisfaction, thereby enhancing staff productivity, retention, loyalty and goodwill toward the organization in kind. A Time to Give The best and most memorable corporate gifts are those that have a purpose,… Read More
Jul 2017
A few weeks ago, my husband and I had the pleasure to stay at the Ritz-Carlton Dove Mountain in Tucson, AZ as a part of an industry recognition event. Just prior to staying at the Ritz, we were at a Hampton Inn in Dallas. Both are hotels where their business is housing guests on a… Read More
Jul 2017
Years ago when I was growing my small distributorship, I secured an initial sales appointment with the operations manager of a jewelry retailer with about 100 stores. I have little recollection of what we discussed back then during that first sales call. All I remember was that, after a seemingly good conversation, he asked me… Read More
Jul 2017
Among many employees, clients or business owners we all interact with on a daily basis, I feel we often forget the importance our current clients hold once we’ve obtained their business relationship. Our efforts and attention to detail are still as important several years into the relationship as they were on the first day they… Read More
Jul 2017
A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More
Jul 2017
In the world we live in – everything is instant. Or at least we expect it to be. We want our food to be fast, the line at the grocery store to be quick, and when we order something – we expect it to arrive in the least amount of time. I believe we are… Read More
