05

Mar 2019

Determine Your Brand’s Target Audience

Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More

22

Jan 2019

Learn to Become a Creative Genius

To many, creativity is thought of as a “God-given” talent or quality that one is born with. An idea that you’re born with the ability to think differently or “think outside the box” instead of learning a process to get you to a certain result. As a creative, I often hear people say they “aren’t… Read More

25

Oct 2017

Your Videos Suck.

This isn’t click bait. You heard right. Your videos suck. Why, you ask? Because you told me everything I needed to know in the first 15 seconds. This may be brutal, but for a large majority of the content creators that are reading this right now, it rings 100% true. Sometimes I don’t even need… Read More

19

Dec 2016

How to Hire a Great Graphic Designer

We’re Hiring! This phrase strikes either optimism or fear, and sometimes both into most business owners looking to expand their business, especially in the creative department. How do you know if a candidate is qualified? Did they go to a reputable institution? What exactly should I look for in a graphic designer? Here are a… Read More

14

Sep 2016

Whoop, There It Is

I am obsessed with statistics. Whether its sports related, web analytics or sales figures, I love numbers. It quantifies the activity that you are doing and provides validity for the time and effort you’ve put forth. You get the understanding of what you are doing right and what can be improved upon in all aspects… Read More

29

Apr 2016

When It Comes to Advertising, Personality Sells

Nobody likes plain. Face it; plain is boring. You don’t see someone ordering a pizza and when asked about toppings, say “Just keep it plain.” That means either you have a food allergy (which is ok) or you scoff at awesome (which is not ok). If you’re watching TV and a commercial comes on that’s… Read More

29

Apr 2016

When It Comes to Advertising, Personality Sells

Nobody likes plain. Face it; plain is boring. You don’t see someone ordering a pizza and when asked about toppings, say “Just keep it plain.” That means either you have a food allergy (which is ok) or you scoff at awesome (which is not ok). If you’re watching TV and a commercial comes on that’s… Read More

13

Apr 2016

Successful Brand Iconography

Brand icons are the visual story teller for a company and almost every successful brand has one. These icons are viewed and immediately give the consumer a glimpse into the brand without requiring a dissertation to understand it. Our brains begin to recall old commercials and past experiences that have built the brand in our… Read More