To shout it from the rooftops, you have to be clear and on-point with what’s being promoted. Promotional marketing is the reflection of a brand and its characteristics. So whether promoting your company or a specific product, the delivery of the message is just as key as the message itself.  You may wonder, ‘how important… Read More

The age old saying of catching more flies with honey than vinegar has no better use than in the workplace. When it comes to setting the conditions for an employee to do their job (and do it well), an employee recognition programs can quickly and economically dispense the so-called productivity honey your company may desperately need…. Read More

What kind of content is most effective for prospects in the AWARENESS stage of the funnel? If your goal is to get more traffic to your website and grow your sales funnel, think of ‘great content’ as the ‘magnet’ that is going to draw them in. Content and offers that your prospects need, want and… Read More

In the business world, your brand is everything. Its meaning stretches far beyond showcasing your company name and logo. The brand that you create allows the public to know what you stand for and provide, and in order for it to be effective it almost needs to exude its own personality. After all, the more… Read More