How many times do you touch your phone each day? Probably too many to count, right? Or did you pull out your phone to look up the answer (which, according to a recent study, is about 2,617 times a day)? Smartphones are changing the way we make decisions about our purchases.  According to the Think… Read More

Let me start this off by saying that summer is my favorite season. I love hanging out at the beach and swimming in the ocean more than anything. That being said, fall is my second favorite season. The leaves look beautiful, we get to trade in our flip-flops for stylish boots, and the air is… Read More

We’ve all been told countless times how important it is to keep the audience in mind when developing our marketing strategies. But with the capabilities of our modern technology, there’s a lot more to it than that. Now, in addition to who we are targeting, we must also start thinking more about the context in… Read More

You’ve heard it for years now – print is dying. But is it really? You still get catalogs, brochures, magazines and other forms of printed communication in your mailbox every day. And let’s face it – you still glance through these items, scanning multiple names and brands on a daily basis. The reality is, if… Read More

A few short weeks ago, my pal Elizabeth shared some valuable marketing lessons we can learn from Pokémon Go. Many of you probably felt inspired to get your game on and find some ways to use this trend to your advantage. Some businesses lucked out and landed PokéStops smack dab in front of their buildings…. Read More

Facebook Live is one of the hottest trends in social media (who hasn’t heard of Chewbacca mom?). This new Facebook feature allows users to broadcast a live stream and connect with viewers in real-time through live chat. People are finding all kinds of exciting uses for Facebook Live – whether it’s to host a live… Read More

Turning a frown upside down has never been as simple as it sounds. Not in person, not online (and not even in art class). In a previous post, we discussed how user-generated content influences consumer behavior. Online reviews on sites like Yelp, Google, Glassdoor and Angie’s List – even your company’s Facebook page – can… Read More

In the vast array of social media platforms, Pinterest is an often overlooked but extremely powerful marketing tool. Ranked as the 5th most popular social networking site, it’s surprising that many businesses are reluctant to incorporate Pinterest into their marketing strategies despite having no hesitations in using lower-ranked platforms such as Instagram (ranked #8). No… Read More

Almost once a week, my husband, daughter and I stop at this nice little coffee shop on the east side of Cleveland our way to visit my in-laws. It’s a small place, but it has a lot of quirky charm, friendly staff -and a delicious blueberry peach mocha (who knew such a combination would be… Read More