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Jul 2021

Time is of the Essence for Ordering Your Holiday Gifts


Ever heard of Christmas in July? 

While it’s not widely celebrated, you may want to start thinking about the holiday’s a little earlier this year. The supply chain disruptions that many have been facing unfortunately won’t be dissipating anytime soon, which might put a damper on anyone used to preparing last minute gift programs for their employees and customers.

As we make our way back to normal, some industries are having a hard time keeping up with consumer demands. This is due to falling inventory-to-sales ratios and transitory back-ups, with delivery times currently at record highs. The backup is impacting 94% of Fortune 1000 companies and has become a global issue that business leaders unfortunately have little to no control over. 

Don’t panic, with us on your side, we can help you navigate these disruptions, but time is of the essence! We have one of the deepest supplier networks in the industry and know how to pull off incredible branded gift experiences in any climate. 

To be successful, you need to start your Q4 planning as soon as possible. 

Supply issues will only get worse as we enter the most wonderful time of the year for sales. The last thing you want is to be stuck on back order when it comes time to take advantage of the spirit of giving. 

It is in your best interest to start getting those orders together sooner than later, ASI’s Christopher Ruvo says, “To fully capitalize on promo’s busiest time, you need to start planning orders for Q4 right now.” 

With employee morale down across many industries, a holiday gift may be just what Santa ordered to give your team a much needed boost. Coming to the end of a year-long pandemic, many employees are hesitant to return to the office, so celebrating the holidays with some well thought out gifts is sure to show them how appreciated they are.

While your head may not yet be in the holiday spirit, we encourage you to get a little more merry and bright while the time is still right. Otherwise, you might be saying ‘bahumbug’ when supply chain disruptions become even less joyful. 

Contact your Proforma Professional today to start generating ideas and planning early.


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