Details for Customer Referrals
| Property | Value |
| Name | Customer Referrals |
| Description | Promotional products help encourage customers to provide you with the names of friends and associates whom you can contact in the future. A study by Baylor University found that customers who receive promotional products are more willing to provide these leads than customers who don't receive promotional products. This study was conducted with 20 Mary Kay beauty consultants, half of whom distributed promotional gifts to customers; the other ten offered no promotional gifts. Both groups then asked customers (200 in all) to refer the names of acquaintances. Find out what they found by clicking the title. |
| Filename | CustomerReferrals.pdf |
| Filesize | 842.97 kB |
| Filetype | pdf (Mime Type: application/pdf) |
| Homepage | |
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