Details for Advertising Campaigns
| Property | Value |
| Name | Advertising Campaigns |
| Description | Promotional product mailings can dramatically improve response rates for campaigns involving other media, such as print advertising. A study by the Dallas Marketing Group and Promotional Products Association helped a national tile distributor integrate the use of direct mail and promotional products into an existing print advertising campaign. Response rates were then tracked for a known group of subscribers. Some subscribers received only the trade ad, while others also received a sales letter, a promotional product, or a promotional product incentive. Find out what they found by clicking the title. |
| Filename | AdvertisingCampaigns.pdf |
| Filesize | 2 MB |
| Filetype | pdf (Mime Type: application/pdf) |
| Homepage | |
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