In the vast array of social media platforms, Pinterest is an often overlooked but extremely powerful marketing tool. Ranked as the 5th most popular social networking site, it’s surprising that many businesses are reluctant to incorporate Pinterest into their marketing strategies despite having no hesitations in using lower-ranked platforms such as Instagram (ranked #8). No… Read More

You found the perfect candidate for the position and you’re ready to extend a job offer. This is an exciting moment for not only the candidate, but also your company. You spent a lot of time and resources to find this person, so you want to make sure you do this right. In my experience,… Read More

It was the fall of my senior year in high school when our marching band was requested to perform at a very important event. On short notice, we loaded all our gear on to buses and took off for a nearby regional airport. Upon arrival, our buses and the members of the band were searched… Read More

In my last article, I discussed the importance of gratitude. Today, I would like to talk about the two most powerful words in the English language. If I asked you, “Who are you?” Your answer would start with the two words, “I am…” I am. The two most powerful words in the English language. Don’t… Read More

Looking for ways to upgrade your marketing efforts this summer? Social media is a great way to boost your marketing outreach and get the most bang for your buck. Although we can’t all go viral with a Chewbacca mask, these trends might just be what your need to get your audience talking. Snapchat Have you… Read More

Almost once a week, my husband, daughter and I stop at this nice little coffee shop on the east side of Cleveland our way to visit my in-laws. It’s a small place, but it has a lot of quirky charm, friendly staff -and a delicious blueberry peach mocha (who knew such a combination would be… Read More

I have overheard many colleagues and friends over the years say that the job they currently hold has nothing to do with their background or college degree. If you aren’t fortunate enough to land a job in the market you are trained in, don’t stress. If you are an employer possibility considering a candidate from… Read More

Do you schedule candidates for a second interview? If not, you may want to start. A second interview with a candidate should tell you more about a candidate’s qualifications and cultural fit. Employers schedule a second interview to increase their knowledge about a candidate and to find out if the candidate can work successfully with… Read More

Everybody’s been there. You have too many balls in the air, tight deadlines are closing in and a last-minute project pops up that needs attention right now. So how do you relax and take it all in stride? Some of these are habits I’ve personally found helpful while others were inspired by friends and coworkers…. Read More