Oct 2017

What I Learned about Gift Giving From Rollerblade Barbie

My most memorable Christmas was when I was seven years old. I woke up before sunrise and begged to open my gifts. I don’t remember every gift I opened that day, but I will always remember Rollerblade Barbie. This Barbie’s rollerblades made actual sparks when you ran them over the ground. To this day, I… Read More


May 2017

The Routine

I’m a creature of habit. From the time I wake up until I go to bed, I usually have a good idea of how my day is going to go. I rely on my daily routines. Some might call that boring. I say it’s efficient. But the problem with routines, I will admit, is that… Read More


Apr 2017

Sometimes You Need a Short Memory

In the bottom of the fifth inning verse the Texas Rangers, Cleveland Indians shortstop Francisco Lindor, committed a three run throwing error. The Texan’s took the lead and all the momentum. But Lindor has a short memory. He stepped up to the plate in the sixth and hit his first homerun of the season. And… Read More


Apr 2017

Did I Hear That Right?

If you want to do something right now to start having more successful relationships with coworkers, clients, friends and family just STOP… and listen. If you’ve read articles about improving your communications skills, you probably already know the single most important component of communication is listening. Seems simple enough, but true active listening is an… Read More


Feb 2017

Align Your Brand with the Best-of-the-Best

Yeti, Apple, Nike, Under Armour. Brand names carry weight. In the promotional products industry, there is a strong trend toward businesses of all sizes aligning with powerful brands such as these. The days of low quality, generic giveaways are waning. Now, marketers and business owners are opting for products that represent quality, reliability, value and… Read More


Jan 2017

5 Ways to Fall into the 8% in 2017

A New Year means a new start and 365 new opportunities to take action toward your goals. Now, many people will make New Year’s resolutions and that’s fine, but unfortunately, most will break them within a month. Studies* show that approximately only 8% of people will be successful in keeping their resolutions. That doesn’t mean… Read More


Dec 2016

How to Win Press Coverage

Kendra Smith, Proforma’s Manager of Public Relations, sat down with Counselor Magazine to provide her best tips to earn press coverage, build relationships and put your business in the spotlight through public relations.   Q: How do you effectively reach out to journalists? A: We have the most success contacting journalists by email. Meeting in-person… Read More


May 2016

The Importance of Word of Mouth Marketing

It’s no secret that word-of-mouth marketing is one of the most powerful tools to effectively marketing your product and your business. It is also one of the simplest and most trusted forms of communication and marketing to reach the majority of the target market. Let’s face it: You’ll trust a friend’s voice infinitely more than… Read More


May 2016

3 Ways to Boost Employee Morale in a Commission-Based Workplace

If you manage a sales team, it’s likely that most of your staff is commission-based. While that can create opportunities for your team to have unlimited earning potential, it also means that there will inevitably be slow times and hours of work will go unpaid. In this environment, it becomes a necessity to keep employees… Read More